Food Service & Food Retail Market Forecast​

The challenge

Food retail and food service technology spans many product and software categories, each with its own growth trajectory and competitive landscape.

COMRES lacked a bottom-up, fact-based view of how large each segment was, how fast it was growing, and where the business held share. Without that clarity, it was difficult to identify the most attractive growth opportunities or to guide a refresh of its strategy. 

The solution

The client engaged BCE Consulting to assess market size, growth, and COMRES market share across 10 to 15 product and software segments in food retail and food service.

BCE conducted more than 100 primary research interviews with customers, competitors, channel partners, and industry analysts to develop a custom, bottom-up market forecast for each segment. BCE then analyzed COMRES market share by product segment. 

The results

BCE delivered several Marimekko charts that gave COMRES leadership a clear view of market size and share by segment, helping identify growth opportunities for the business.

These supported the company's strategy refresh exercise. BCE also identified attractive market segments to focus on in a future growth strategy development engagement.