Building a digital and data strategy to scale high-value solutions in robotic-assisted surgery
Industry
Medical Technology
The client
A venture-backed robotic-assisted surgery company was preparing for its next phase of growth and investment scale-up. As digital capabilities became increasingly central to differentiation in surgical robotics, leadership sought a clearer view of how data, software, and ecosystem partnerships could strengthen their competitive position. With multiple initiatives underway, they needed an external perspective to help frame the broader digital opportunity and guide where to focus for the greatest strategic impact.
The challenge
The client had invested significantly in digital capabilities to enhance its surgical platform but lacked clarity on user needs and adoption barriers. Leadership sought to prioritize investments, identify capability gaps, and refine offerings that would deliver meaningful value to clinical and administrative stakeholders.
The solution
BCE aligned leadership on digital success metrics and evaluated ongoing initiatives for strategic coherence. The team engaged stakeholders across the surgical ecosystem to identify unmet needs, value drivers, and purchase influences. Using these insights, BCE developed a value-versus-complexity prioritization model to sequence initiatives and co-developed tactical roadmaps that informed investment timing and execution.
The results
BCE delivered a cohesive digital strategy organized around core competencies designed to improve clinical outcomes and customer economics. The roadmap prioritized near-term opportunities in digitally mature markets and outlined partnership pathways to support scalable adoption across the client’s platform.
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