Developing a scalable model to launch and expand outpatient services across multiple markets

The challenge

The client sought to introduce a new outpatient services venture across several pilot markets but faced challenges aligning strategy, planning, and execution across internal teams and external partners. Leadership needed a clear framework to guide launches and enable repeatable expansion in future markets.

The solution

BCE defined the strategic pillars of the new business line and built an implementation framework that mapped interdependencies across workstreams. The team identified resource requirements, clarified roles, and established milestones and governance structures to support coordinated execution. BCE used structured design and activation tools to ensure consistency across markets.

The results

BCE delivered a master playbook that outlined strategic pillars, key tactics, and a governance model for launch and scale. The playbook included tailored implementation roadmaps, role definitions, communication cadence, and progress tracking guidance to support consistent execution across future markets.