Winning with EPCs: Essential strategies for winning new projects and gaining share in electrical equipment markets
Industry
Industrials
The client
A leading supplier of electrical distribution equipment was struggling to win contracts with Engineering, Procurement, and Construction (EPC) firms across ten high-priority U.S. industries. While to client has historically been a market share leader, it suspected it was losing out on some of the largest growth opportunities due to its lack of presence in the EPC channel.
The challenge
Facing intensifying competition and shifting industry requirements, the client sought to proactively enhance its commercial strategy and deepen its relationships with EPCs serving ten priority U.S. industries, including data centers, utilities, renewables, semiconductor, metals & mining, battery, and oil & gas. The challenge was to uncover new growth opportunities and remedy gaps in engagement that limited the client's ability to capture a greater share of key markets.
The solution
BCE executed 60+ in depth interviews with industry stakeholders - mainly EPC decision makers - employing a data-driven methodology to understand the varying role of the EPC across markets, identify and quantify the client’s strengths and weaknesses, assess opportunities for growth, and clearly define what it would take for the client to win. BCE's expert team synthesized these insights into targeted strategies and tactical recommendations, empowering the client to refine its commercial approach and prioritize high-impact engagement initiatives across the ten industries.
The results
Through BCE’s strategic partnership, the client gained a deeper understanding of its market landscape and the effectiveness of its EPC engagement strategy. The analysis uncovered high-potential growth segments and pinpointed critical opportunities to strengthen relationships with EPC partners. Leveraging extensive primary research and industry-specific insights, BCE delivered actionable, data-backed guidance that informed the client’s organizational strategy and investment priorities. As a result, the company was better positioned to enhance its U.S. market presence, improve collaboration with EPCs, and drive sustained growth in the electrical distribution sector.
