The challenge
As missile technologies and adversarial threats advanced, the client needed to assess innovative approaches to Cruise Missile Defense of the Homeland. Understanding the likelihood of a series of recent concepts were adopted, pinpointing untapped opportunity spaces, and forecasting future requirements demanded input from diverse stakeholders across Congress and the Department of Defense. The effort required balancing strategic vision with real-world operational and budgetary constraints.
The solution
The client engaged BCE Consulting to conduct a comprehensive assessment of the Cruise Missile Defense of the Homeland concept. BCE applied its deep expertise in defense market research and stakeholder engagement to lead primary research with key Congressional and DoD decision-makers.
Using structured interviews, strategic market analysis, and an adoption-likelihood framework, BCE identified probable adoption pathways, mapped specific Programs of Record (PORs), and highlighted opportunity areas aligned with evolving defense needs. This rigorous, evidence-based approach produced a detailed and actionable market forecast for the client.
The results
The engagement provided the client with a robust understanding of the adoption potential for this concept and its implications for future defense planning including where their products may fit into the architecture. BCE’s analysis revealed concrete opportunity areas, clarified customer needs, and helped align internal strategies with external market and policy realities.
As a result, the client was better positioned to anticipate emerging threats, optimize investment decisions, and proactively shape its Cruise Missile Defense strategy in a dynamic threat environment.
