---
title: Developing a scalable model to launch and expand outpatient services across multiple markets
description: BCE Consulting partnered with a top-five global electrical equipment supplier to evaluate the energy management software market, define its right to win, and shape a focused go-to-market strategy.
image: https://243259006.hs-sites-na2.com/hubfs/Untitled%20(5).jpeg
---

# Developing a scalable model to launch and expand outpatient services across multiple markets

![Untitled-1](https://243259006.hs-sites-na2.com/hs-fs/hubfs/Untitled-1.jpeg?width=1920&height=1080&name=Untitled-1.jpeg)

Industry

MedTech

The client

An integrated healthcare provider was preparing to expand its outpatient footprint and introduce a new services venture across multiple geographies. With ambitions to scale quickly and consistently, leadership sought clarity on how to structure the new business line, coordinate teams, and build an operational foundation that would support replication across markets. They engaged BCE to help define the strategic underpinnings and establish a model that could guide both initial launches and future growth.

## The challenge

The client sought to introduce a new outpatient services venture across several pilot markets but faced challenges aligning strategy, planning, and execution across internal teams and external partners. Leadership needed a clear framework to guide launches and enable repeatable expansion in future markets.

## The solution

BCE defined the strategic pillars of the new business line and built an implementation framework that mapped interdependencies across workstreams. The team identified resource requirements, clarified roles, and established milestones and governance structures to support coordinated execution. BCE used structured design and activation tools to ensure consistency across markets.

## The results

BCE delivered a master playbook that outlined strategic pillars, key tactics, and a governance model for launch and scale. The playbook included tailored implementation roadmaps, role definitions, communication cadence, and progress tracking guidance to support consistent execution across future markets.

## Let's turn insights into action

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